Corporate Information

Corporate Profile
Chairman's Statement
CEO's Statement
Board of Directors

Corporate Profile



Zhongmin Baihui Retail Group Ltd (the “Group” or “ZMBH”) is principally engaged in the ownership, operation and management of department stores and supermarkets in the People’s Republic of China (the “PRC”) under the name “中闽百汇”. The first modern 中闽百汇 store was opened in Anxi County, Quanzhou City, Fujian Province in 1997. Since then, the Group has expanded its footprint in Fujian to 11 self-owned stores and three managed stores, spanning an aggregate gross floor area of 181,700 sq m (153,300 sq m self-owned store GFA; 28,400 sq m managed store GFA ) as at 31 December 2017.

The Group’s revenue comes from four sources, namely, direct sales, commissions from concessionaire sales, rental income and income from managed rental. Supermarket sales forms the bulk of direct sales. Concessionaire commissions are derived from the tenants in the department store area paying a portion of their sales to the Group. Rental income comes mainly from the F&B outlets in our stores. Managed rental income comes from department store tenants paying fixed rental charges.

ZMBH was incorporated in Singapore on 17 September 2004, listed on the Catalist Board of the Singapore Exchange (“SGX”) on 20 January 2011 and subsequently transferred to the Mainboard on 3 September 2013.

The Group has two self-owned stores in Xiamen City, Fujian. The flagship Wucun Store, 28,700 sq m in size, occupies three floors of a building and boasts a large underground shopping area and is located in a busy commercial district served by a transportation network of bus stations, the Xiamen Railway Station and a metro station. The Lvcuo Store, 23,300 sq m in size, is situated next to the Lvcuo metro station, in the heart of a residential area with high traffic flow.

The Group has a strong presence in Quanzhou, with a total of ten stores (eight self-owned and two managed stores) occupying gross sales area of 111,900 sq m (94,600 sq m self-owned stores). Besides the prefectures of Quanzhou and Xiamen, the Group has a managed store in Zhangzhou and a selfowned store in Putian. The Group will be adding more stores in Quanzhou and Zhangzhou in the coming years.

With nearly 20 years of strong retail reputation under the “中闽 百汇” brand, the Group offers a pleasant shopping experience with a wide variety of quality merchandise, lifestyle products and customer-oriented services catering to the middle income consumers. All the stores have sizeable modern supermarkets, offering fresh produce and an extensive range of products. By developing strong relationships with well-known international and domestic brands, the Group constantly optimizes its product mix to bring more value to its consumers. The Group adheres to the principles of Unity, Dedication, Faithfulness and Service (团结、敬 业、忠诚、服务) to our employees, customers and community. Zhongmin Baihui aims to offer quality goods and services to its customers with a spirit of innovation. ZMBH was named as a top ten brand enterprise in Quanzhou in the year 2015 as a testament to the high quality of service and customer satisfaction that the Group provided.

In line with rising consumption levels and increased tourist arrivals to Fujian, the Group will continue its expansion plan through the opening of new stores, joint ventures, and strategic alliances. The Group will continue to seek out suitable sites both within and beyond Fujian to set up new department stores and supermarkets, and build up the network and brand equity of Zhongmin Baihui, with the goal of establishing itself as the leading department store chain in Fujian and beyond.

中闽百汇零售集团主要于中国以“中闽百汇”品牌经营及管理连 锁商场。从1997 年福建省泉州市安溪县开设第一家“中闽百汇”, 本集团扩大在中国的业务,目前经营十一家商场和管理三家商场, 总店面积截至2017 年12 月31 日为尺181,700 平方米( 经营商 场为153,300 平方米,管理市场为28,400 平方米)。本集团的收 入主要来自“自营”,“联营”,“出租”和“承包”。

中闽百汇零售集团于2004 年9 月17 日在新加坡注册成立,并于 2011 年1 月 20 日在新加坡挂牌上市。本集团随后于2013 年9 月3 日从凯利板块升级至主板。

本集团在福建省厦门市拥有两家商场。厦门梧村旗舰店地面三层, 并附设大型地下购物区,面积达28,700 平方米。该购物中心位于 厦门市交通枢纽的中心地带,设有行人隧道连接公交车站、长途 汽车站和厦门火车站。中闽百汇吕厝商场(原嘉禾折扣商场)面 积为23,300 平方,位于厦门市湖里区嘉禾路与吕岭路交汇处( 公 交吕厝站),有多条公交线路到达各处,交通十分的便捷,吕厝 地铁站2017 年以开通。

集团还在泉州市拥有十家商场(八家经营店,二家管理店),总 店面积为111,900 平方米( 经营店为94,600 平方米)。在福建省, 集团还有一家在莆田市仙游县的经营店和一家在漳州的管理店。 集团经营“中闽百汇”超过十七年,公司注重企业规范化管理, 注重商业信誉,早在2002 年9 月份,中闽百汇在同行业中率先 通过ISO900l 质量管理体系认证,使公司具备稳定提供优质商品 与服务的能力以及高效的企业内部管理;本集团的核心价值观就 是“以人为本,快乐工作;乐于助人,奉献社会”,给员工主人 翁的认同感,从而打造团结、敬业、忠诚、服务的团队。集团倡 导的质量第一,明白消费;信守承诺,今天不赚明天的钱的经营 理念,并以诚信经营、开拓创新的质量方针为消费者提供优质的 商品和服务,让客户享受多元化的购物体验,2016 年还被评为 “2015 年度十佳市民最喜爱的品牌企业”。随着消费水平的不断 提高,以及到访福建省内的国内外游客日益的增加,中闽百汇计 划通过开设新商场、收购、合资及策略联盟的方式,继续在省内 外寻找合适的场所开设购物中心及中小型民生超市,并致力与品 牌的拓建,打造了“中闽百汇”知名品牌,努力实现成为在福建 省内领先的购物中心的愿景。