Corporate Information

Corporate Profile
Chairman's Statement
CEO's Statement
Board of Directors

Corporate Profile



Zhongmin Baihui Retail Group Ltd (the “Group” or “ZMBH”) is principally engaged in the ownership, operation and management of department stores and supermarkets in Fujian Province, People’s Republic of China (“PRC”) under the name “中闽百汇”. Outside of Fujian Province, the Group is involved in the operation and management of an outlet mall in Changsha, Hunan Province. ZMBH was incorporated in Singapore on 17 September 2004, listed on the Catalist Board of the Singapore Exchange (“SGX”) on 20 January 2011 and transferred to SGX Mainboard on 3 September 2013.

The first modern 中闽百汇 store was opened in Anxi County, Quanzhou City, Fujian Province in 1997. As at 31 March 2021, the Group has 16 self-owned stores and three managed stores, spanning an aggregate gross floor area (“GFA”) of 219,100 sqm, comprising 190,700 sqm of self-owned store GFA and 28,400 sqm of managed store GFA. Five selfowned stores are primarily supermarkets, with GFA ranging from 1,000 sqm to 4,000 sqm, while the rest are large integrated stores, with GFA ranging from 6,300 sqm to 28,700 sqm. Many of the larger stores also offer food and beverage options and other essential services to enhance our customers’ shopping experience.

The Group derives the bulk of its revenue from sales of supermarket products and commissions from concessionaire sales. The department stores offer a wide variety of clothes and accessories for men, women and children from domestic and international brands from concessionaires while the supermarkets are well stocked with a good variety of items, including fresh produce and live seafood.

The Group recognises the attraction of mega malls in China and is embarking on a strategic plan to be involved in this area. The Group has an associate stake in the entity responsible for managing Changsha Sasseur (ZMBH) Outlets, a 211,000 sqm mega mall in Changsha City, Hunan Province, which was opened in December 2018. There are plans to expand the Group’s outlet mall operation and management business, imminently in Wuxi City, Jiangsu Province, with a new 380,000 sqm outlet mall.

With over 20 years of strong retail reputation under the “ 中闽百汇” brand, the Group offers a quality shopping experience with a wide variety of quality merchandise, lifestyle products and customer-oriented services catering to the middle-income consumers. By developing strong relationships with well-known international and domestic brands, the Group constantly optimises its product mix to bring more value to its consumers. The Group adheres to the principles of Unity, Dedication, Faithfulness and Service ( 团结、敬业、忠诚、服务) to our employees, customers and community. ZMBH aims to offer quality goods and services to its customers with a spirit of innovation. ZMBH was named one of the top ten brand enterprises in Quanzhou in 2015 and the most trendy business enterprise in Xiamen in 2017 as a testament to the high quality of service and customer satisfaction that the Group provides

中闽百汇零售集团有限公司(以下简称“本集团”或“ZMBH”)是一家投资、经营与管理百货商场及超市为一体的大型零售集团,经营范围位于中华人民共和国境内。 集团在福建省以经营“中闽百汇”商场为主,在福建省外有湖南省长沙市的奥特莱斯商场管理务业。ZMBH 于2004 年9 月17 日在新加坡注册成立, 于2011 年1 月20 日在新加坡交易所(SGX)的CatalistBoard 上市,并于2013 年9 月3 日转移至SGX 主板。

本集团在1997 年,福建省泉州市安溪县开设了第一家现代化门店。截至2021 年3 月31 日,本集团在福建的业务范围已扩大至16 家自营店和3 家管理店, 总建筑面积为219,100 平方米,包括190,700 平方米自营店和28,400 平方管理店。在16家自营店中,5 家以超市为主,营业面积从1,000 平方米至4,000 平方米不等,其余为大型综合百货兼超市店,营业面积从6,300 平方米至28,700 平方米不等。许多较大的商店是以较大型购物中心以及其他基本服务, 以增强我们客户的购物体验。集团的主要销售来自联营和自营板块。该集团的现代化超市有大量优质和新鲜商品, 集团的百货商场有各种各样国内和国际品牌的男女儿童服装和配件,是由特许公司提供的。

超大型购物中心在中国有一定的吸引力,所以集团正在这方面以参与这一领域。于2018 年12 月,集团在湖南省长沙市开了一家拥有21.1 万平方米商业面积的长沙砂之船 (中闽百汇)奥莱。该集团有一家子公司参这家奥莱的商场运营和管理业务。该集团有计划在奥莱这方面继续发展,先会在江苏省无锡市开一家奥莱。

集团经营“中闽百汇”品牌将近20 年,期间不断为中等收入顾客提供多元化的优质商品、生活用品,为顾客带来了舒适的购物体验。集团不断优化产品组合, 为消费者带来更多价值。集团本着“团结、敬业、忠诚、服务”的原则,善待员工、服务顾客、回报社会。ZMBH 以创新精神为客户提供优质的产品和服务。 2015 年,ZMBH 被评为泉州市十大品牌企业,2017年在厦门“中闽百汇”被评为“年度最具时尚商业体”。证明了集团提供的优质服务和客户满意度。