Corporate Information

Corporate Profile
Chairman's Statement
CEO's Statement
Board of Directors

Corporate Profile



Zhongmin Baihui Retail Group Ltd. (the “Group” or “ZMBH”) is principally engaged in the ownership, operation and management of department stores and supermarkets in the People’s Republic of China (the “PRC”) under the name “中闽百汇”. From its first store in Anxi County, Quanzhou City, Fujian Province in 1997, the Group has expanded its footprint in Fujian to operate 11 selfowned stores and three managed stores spanning an aggregate gross floor area of 182,000 sq m (self-owned store GFA 154,000 sq m) as at 31 December 2016. The Group’s revenue is mainly derived from four sources, namely, direct sales, commissions from concessionaire sales, rental income and income from managed rental.

ZMBH was incorporated in Singapore on 17 September 2004, listed on the Catalist Board of the Singapore Exchange (“SGX”) on 20 January 2011 and subsequently transferred to the Mainboard on 3 September 2013.

The Group has two self-owned stores in Xiamen City, Fujian. Its flagship Xiamen Wucun Store, 28,700 sq m in size, occupies three floors of a building and boasts a large underground shopping area. Strategically located in the heart of a major transportation hub and beneath a major bustling street, the underground shopping area is linked by a network of walking paths and underground pedestrian crossings to bus terminals, a bus rapid transit station and the Xiamen Railway Station. The Xiamen Lvcuo, 23,300 sq m in size, is situated in the heart of a residential area with high traffic flow and right next to the future subway interchange station, which is expected to be ready in 2017.

The Group has a strong presence in Quanzhou, with a total of ten stores (eight self-owned, two managed stores) occupying gross sales area of 111,800 sq m (95,500 sq m self-owned stores). Besides the prefectures of Quanzhou and Xiamen, the Group has a managed store in Zhangzhou and a self-owned store in Putian.

With nearly 20 years of strong retail reputation under the “中闽 百汇” brand, the Group offers a colourful shopping experience with a wide variety of quality merchandise, lifestyle products and customer-oriented services catering to the middle income bracket consumers. Its stores also have sizeable supermarkets which provide an extensive range of groceries. By developing strong relationships with well-known international and domestic brands, the Group constantly optimizes its product mix to bring more retail value to consumers. The Group’s philosophy is to be people-oriented, have a positive worth ethic, provide service with a smile, and to contribute to society. This brings all employees together and fosters the values of Unity, Dedication, Faithfulness, and Service within the entire team. The Group adheres strongly to the importance of quality, understanding the consumer, having commitment and integrity, and not prioritising short-term gain at the expense of long-term goals. With all its actions grounded in integrity, Zhongmin Baihui aims to provide quality goods and services to its customers with a spirit of innovation. As a testament to the high quality of service and customer satisfaction that the Group is able to provide, ZMBH was named as a top ten brand enterprise for the year 2015 at the Quanzhou Annual Economic Conference.

In line with rising consumption levels and increased tourist arrivals to Fujian, the Group will continue with its expansion through the opening of new stores, acquisitions, joint ventures, and strategic alliances. The Group will continue to seek out suitable sites both within and beyond Fujian to set up new department stores and supermarkets, and build up the network and brand equity of Zhongmin Baihui, with the goal of establishing itself as the leading department store chain in Fujian and beyond.

中闽百汇零售集团主要于中国以“中闽百汇”品牌经营及管理连 锁商场。从1997 年福建省泉州市安溪县开设第一家“中闽百汇”, 本集团扩大在中国的业务,目前经营十- 家商场和管理三家商场, 总店面积截至2016 年12 月31 日为尺182,000 平方米( 经营商 场为154,000平方米)。本集团的收入主要来自“自营”“, 联营”“, 出 租”和“承包”。

中闽百汇零售集团于2004 年9 月17 日在新加坡注册成立,并于 2011 年1 月 20 日在新加坡挂牌上市。本集团随后于2013 年9 月3 日从凯利板块升级至主板。

本集团在福建省厦门市拥有两家商场。厦门梧村旗舰店地面三层, 并附设大型地下购物区,面积达28,700 平方米。该购物中心位于 厦门市交通枢纽的中心地带,设有行人隧道连接公交车站、长途 汽车站和厦门火车站。中闽百汇吕厝商场(原嘉禾折扣商场)面 积为23,300 平方,位于厦门市湖里区嘉禾路与吕岭路交汇处( 公 交吕厝站),有多条公交线路到达各处,交通十分的便捷,吕厝 地铁站是将于2017 年开通。

集团还在泉州市拥有十家商场(八家经营店,两家管理店), 总店面积为118,600 平方米( 经营店为95,500 平方米)。在 福建省,集团还有一家在莆田市仙游县的经营店和一家在漳州 的管理店。

集团经营“中闽百汇”近二十年,为中高收入阶层消费者提供各 种各样的优质商品,让客户享受多元化的购物体验。集团商场里 也有大型超市,提供不同种类的新鲜食品。通过和国内外知名品 牌建立良好关系,不断地优化产品组合,带给消费者更多零售价 值。本集团的核心价值观就是“以人为本,快乐工作;乐于助人, 奉献社会”,给员工主人翁的认同感,从而打造团结、敬业、忠诚、 服务的团队。集团倡导的质量第一,明白消费;信守承诺,今天 不赚明天的钱的经营理念,并以诚信经营、开拓创新的质量方针 为消费者提供优质的商品和服务, 中闽百汇还在泉州经济年会被 评为“2015 年度十佳市民最喜爱的品牌企业”。

随着消费水平的不断提高,以及到访福建省内的国内外游客日益 的增加,中闽百汇计划通过开设新商场、收购、合资及策略联盟 的方式,继续在省内外寻找合适的场所开设购物中心及中小型民 生超市,并致力与品牌的拓建,打造了“中闽百汇”知名品牌, 努力实现成为在福建省内领先的购物中心的愿景。